One of the challenges businesses face is presenting their products to potential customers. If you’ve tried different marketing strategies without seeing results, then it might be time to add a blog to your website.
Blogging is a powerful digital marketing tool. Each blog post you publish provides an opportunity to present your products/services to thousands of web users.
What Is a Business Blog?
A blog is an online publication that provides information on a particular topic, experience, product, etc. The sole focus of a business blog is the business. A business blog publishes industry-related information that adds value to the reader.
Benefits of Adding a Blog to Your Business Website
Blogging Drives Traffic and Increases Search Engine Ranking
There are thousands of businesses online. Staying ahead of the competition requires consistent digital marketing efforts.
Blogging attracts organic traffic to your websites and presents your business to people who are interested in your industry.
It would be difficult to rank for niche keywords without consistently uploading content on your website. By adding a blog to your website, you can rank for long-tail keywords and specific phrases relating to your industry.
If done right, blogging is a sure way to drive traffic to your website and increase your search engine ranking. Practices like search engine optimization and consistently posting valuable content can help drive traffic to your website.
According to a study by HubSpot, businesses that run an active blog get 55% more visitors than those that don’t.
You should note that readers come online searching for answers or solutions. So, ensure that your articles are helpful to the reader.
Blogging Can Increase Conversions
For conversion to occur, potential customers have to be aware of your product/service and how it can meet their needs. Blogging allows you to present your products to potential customers.
Most customers perform online research before purchasing items. This allows them to weigh their options and choose the best option available. A study by Think with Google shows that 53% of shoppers perform research before buying items.
Your blog allows you to brag about your product/services to the reader and how it is better than the competition. The key is to avoid being salesy. Instead, present facts about your product, highlighting how it can meet the needs of potential customers.
Perform online research to find out what industry-related questions people are asking. Write articles that answer those questions and include CTAs that encourage them to purchase your product/service when possible.
For instance, if you own an event planning business, you can publish articles on how to plan different events, what to consider while hiring an event planner, etc.
Blogging is also a great way to grow your email list.
Blogging Establishes Your Website as an Authority in a Field
Blogging is a great way to share your expertise and establish your website as an authority in your industry.
If you consistently provide valuable content to users, they’ll see you as a reliable source of information on certain topics.
Some users deliberate for weeks or even months before making a purchase. If potential customers view your website as a reliable source of information, it will be easier for them to trust your brand and eventually convert into customers.
Strategies like having a responsive comment section and posting up-to-date content will reassure visitors that you know what you are talking about.
Establishing your website as an authority in your niche would also help you rank higher on search engines, as your website would be recognized as a reliable source of information on topics relating to your industry.